Childress Institute for Pediatric Trauma Launches PSA Featuring Richard Childress
WINSTON-SALEM, N.C. – July 26, 2012 – The Childress Institute for Pediatric Trauma is airing its first public service announcement to raise awareness about the No. 1 killer of children in America – serious injury. The PSA will run on select cable channels in Charter Communications’ service areas throughout the U.S. July 23-August 19.
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“More than 12,000 kids die every year from serious injuries, which is more than all other causes combined,” said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. “When my wife and I heard these numbers, we knew we needed to make an impact to save the lives of injured children across the United States. The Childress Institute for Pediatric Trauma is grateful to Charter for helping us raise awareness of pediatric trauma as a healthcare crisis.”
Serious injuries can happen anywhere at any time to any child. The Childress Institute for Pediatric Trauma wants to help every injured child receive the best care, no matter where or how they get hurt.
View the PSA by visiting the Childress Institute’s YouTube channel atwww.youtube.com/ChildressInstitute. Donate now by texting CHILDREN to 80077 to give $10. When prompted, reply YES to confirm. (See terms below).
For more information about how to save the lives of injured children, find the Childress Institute on Twitter @injuredkids, on Facebook at
Media Contact: Kara Thompson, kathomps@wakehealth.edu, (336) 491-9766
The Childress Institute for Pediatric Trauma is working to save injured children’s lives through research, education and awareness, as well as help them recover quickly. Serious injury is the No. 1 killer of kids in America – more than 12,000 children die each year and more than 100,000 survive with some form of a disability. The Childress Institute for Pediatric Trauma at Wake Forest Baptist Medical Center was established through the generosity of Richard and Judy Childress. For more information, please visitwww.ChildressPediatricTrauma.org.
About Charter Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter InternSet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter’s advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
About Donations
$10.00 donation to Wake Forest University Health Sciences benefitting the Childress Institute for Pediatric Trauma. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 80077 to STOP. Text HELP to 80077 for HELP. Full Terms: mGive.org/TPrivacy Policy: mGive.org/P.